About Us – Baga Burger

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Our History

Company History

Baga Burger was founded in 2021 by Theriz and Ian Chan during the COVID-19 pandemic, combining Theriz's experience in the frozen food industry and bakery with Ian’s business acumen. Their vision was to create a unique burger experience, leading to the launch of their business which quickly gained popularity, primarily due to efficient delivery service. As restrictions eased and customer habits shifted back to dining out, the couple rebranded the business, simplifying the menu and introducing a fresh, appealing color scheme. This rebranding revitalized the brand, helping Baga Burger stand out as the first and only Buy 1 Take 1 Grilled Burger in the Philippines. With the success of the rebrand, Baga Burger expanded rapidly through franchising, reaching 80 locations nationwide. Looking ahead, the couple aims to grow the brand to 500 franchise locations within the next five years, while continuing to innovate and uphold their commitment to quality and customer satisfaction.

Total Branches

80+

Target Branches

500+

Burger Variations

10+

Foundation, since 2021

OUR MISSION

Dedicated to manufacture dynamic quality products and serve a competitive concept to emerge in the market that could provide profitable business to our fellow entrepreneurs that offer ample support, established systems, and innovative strategies to prosper in their local markets while providing employment possibilities on our community.

OUR VISION

We aim to pave our way to popularity through participating in the regional markets in the country by a simultaneous marketing strategy approach carrying our core quality products. Envisioning to be renowned for our unwavering allegiance to excellence, innovation and sustainability. We envisage to be the country’s another food leading brand.

OUR VALUES

We deliver fast, efficient service while maintaining the highest standards of quality. Whether you're enjoying a quick meal on the go or dining in, we ensure every burger is served promptly without ever compromising on flavor or craftsmanship.

We take pride in offering burgers that are not only innovative but also packed with exceptional flavor. Using premium, fresh ingredients and unique grilling techniques, we create a taste experience that stands out, making every bite unforgettable.

We stay ahead of food trends, constantly evolving our menu and offerings to meet the tastes and preferences of our diverse customer base. By listening to our customers and adapting to market demands, we ensure that our burgers remain exciting, relevant, and in-demand across all our locations.

In a competitive burger market, we differentiate ourselves by offering unique, high-quality grilled burgers that can't be found elsewhere. Our strategic focus on value, taste, and customer experience keeps us at the forefront, attracting loyal fans and new customers alike.

Innovation is at the heart of our business. From unique burger creations to customized flavor combinations and new grilling techniques, we’re always pushing the boundaries to offer something fresh and exciting that sets us apart in the burger industry.

We are committed to honesty, transparency, and ethical business practices. Whether it’s sourcing the best ingredients, maintaining quality standards, or treating our customers and employees with respect, integrity is central to everything we do.

We understand that every customer is unique, which is why we offer customizable options for our burgers. From selecting your favorite toppings to choosing your preferred level of grilled perfection, we make sure your burger is made just the way you like it.

We believe in empowering our customers and staff with knowledge. From educating our team on grilling techniques to sharing the story behind our ingredients, we ensure everyone is well-informed about the quality and craftsmanship that goes into each burger.